NM known as ‘dull,’ ‘close to Arizona’


  1. Big D says:

    At least they now know we are a state, and not Mexico.

  2. desertdawg says:

      The article points out some real difficulties for the tourism industry in New Mexico, but the fact that it’s being discussed is encouraging.  Tourism is no panacea, but a healthy tourism industry can provide many thousands of jobs, generate millions in income for the both the state and it’s residents.  Tourism nourishes entrepreneurship and small business, something New Mexico could really use to help wean itself from the dependence on extraction industries.
      While there certainly are areas of the state that would benefit more than others from tourism development, one of the great things about it is that it’s decentralized, that any area anywhere in the state has a crack at attracting visitors and investment in tourism infrastructure, businesses and amenities.  This is very different  than a big factory here, a mine there, an oil play over there.  And factories close, oil wells dry up, and  movie jobs go on to the next state that offers greater subsidies.   Tourism, built on the solid and indisputable natural and cultural attractions of this state, lasts virtually forever and the jobs and businesses it creates can’t be outsourced.  

      All that being said…2.5 million dollars for tourism promotion is a joke, and one that falls flat right out of the gate.  That’s not enough money to do anything truely significant in the  Southwest region, much less nationally.  The focus group comments demonstrate the widespread ignorance of most Americans about New Mexico, and a 2.5  drop in the bucket isn’t going to change that….it won’t even scratch the surface.   New Mexico needs to get serious about investing in this if it wants to see tourism grow and the state prosper.  There’s a significant payback that should make this a no-brainer, but the Governor and the legislature need to step up to make something happen.  They should be looking three or four times as much put into this effort.


  3. Hemingway says:

    I think we have scared off the tourists in the past with TV commercials like the attached.

  4. Dr. J says:

    Ah, as the great governor once put it “Poor New Mexico, so far from heaven and so close to Texas”.  But really, I am surprised people in ChiTown and NYC even know where NM is and that it is a state.  LA is a little better, but the Angelenos are so Cali-centric they hardly care.  I for one would prefer to get many less Chicago and NYC people out here, they just don’t fit in and tend to clog up the attractions for the rest of us.